Audience

The audience we are aiming to target will be males and females ranging from 15-24 who are interested in the Thriller genre. We would hope to have our filmed classified as a 15 as there will be uses of strong language and violence, it would not fit an 18 classification as the language and violence is not that frequent. Classifying our film under the BBFC rating 15, would help tackle a key sub group of our audience, Students. Our film could be shown on special student nights and would attract this age bracket of 15-24. The strong language will be fairly frequent as the film develop and strong, bloody violence will be shown this all comes under the 15 rating.

Our film would fit into the cross genre of Psychological/Thriller this has seen to be a popular genre recently with films the Inception, Shutter Island and Donnie Darko. The difference with ‘Exchange’ is that it has an element of Art house, the filming, soundtrack and ambience in the film will be not so typical this will attract the niche market of art house which has got seemingly popular year by year. Having this almost underlying arthouse tone, will also add to the style on this film which the market will pick up on. Our main character is 17 so this may attract a slightly younger audience rather than older, the film will be British made so many locations and events will happen in places where a British audience will recognise. The middle class family allows the generation up (25-40) to also enjoy and relate to the film.The general feel for the film will be quite British attracting anyone interested in British culture to the film. Our film will include elements of German/European culture and would maybe have parts film in Germany, this will give a good presence in German/European cinema's. The fact our film is strictly Euopean cast and made will enhance the viewing status across countries such as France, Sweden and Spain. The location of London will be clearly shown and filmed in our film, giving the European audience more to relate to as London is classed 'the capital of Europe', and English is the most widely spoken second language.

BJH CF