Concrete Garden Final Poster

CONCRETE GARDEN

FINAL POSTER

CREATED BY 

BILLY HOLMES

CHARLIE FAIRS

Creation of Film Poster

Poster: Draft 7

This is our final poster, minor details were added to complete the aesthetic of the poster, the addition of social network and media website thumbnails were added such as Youtube, Twitter and Facebook to add to more conventions of a modern trailer to create a more active audience and a more in depth experience. Another subtle addition was the use of main antagonists headshot in the background, we used this by changing the opacity and number of the layer in the poster. The audience could also infer that the masks and the main antagonist are linked together and maybe the same entity. 

Poster: Draft 6

In this layer we experimented with the different additions to the poster. Adding the two thumbnail head shots were a brief idea to show who the main characters are, adding different effects to them also such as changing the shadowing to produce a darker feel to the character. However, we decided to get rid of the head shots as again it took away the effect of the mask and generally did not go with the aesthetics of the overall poster. Other textual effects were also added to the main title, we added a yellow outer glow and a black inner glow to make the title stand out more and add to the aesthetics of the poster.

Poster: Draft 5

In this stage we added the other conventions of a poster such as the billing block, indents of production companies, a main tagline near the title, a website, the actors names and also a magazine review. The Magazine 'Reel Talk' is the name of our magazine and therefore people are able to make this link between our products. We changed the brightness of the concrete background as before it made the mask make less of an impact on the poster and less eye catching. The use of the red titling alongside the  white titling creates the horror aspect of the poster as white/red are normal text colours used throughout horror posters.

Poster: Draft 4

We decided to use an added texturised background as well as the background text to make the poster more eye catching, the use of this concrete background not only works with the mask but also links to the film title. The poster before also resembled more of a theatrical posters such as 'the phantom of the opera' due to the mask and the colour scheme therefore the added background will make audience make less of a link with this. As well as this we experimented with different effects with the mask to see if any of them increased the intensity of the mask, however we decided not to use effects consequently as we believed it did not add to the poster. 

Poster: Draft 3

For this part we added the lighting from the original photo by switching the opacity of the layers of the mask and the background so the text from the bible seemed more continuous and you could also view the shadow from the mask to make it more eerie. In this part we also began adding text to the poster by adding the basic conventions of a normal poster such as the date of release and the main title of the film. For the font we wanted to use a classical type of font which could be easily recognisable and simple alike the font used in the bible, we used the website 'dafont.com' and found the font Augustus which we ended up using for the main poster

Poster: Draft 2

We also wanted to involve the biblical part of our trailer and film into the poster and the make the image more aesthetically interesting to the potential reader so we decided to use a passage in the bible that related to our film or would make the reader want to know more about our film such as putting a particularly scary or intense passage from the bible layered onto our mask, for this we chose a passage in Genesis in the OT (which can also be related to the 'Garden of Edend'/'Concrete Garden')

For the main image we rotated it 90 degrees anti-clockwise and changed the darkness/lighting to create a darker background. We then cropped out the main image to get rid of the attached string as this would have distracted the viewer from the main image. We wanted a portrait poster as this would fit with the convention of a normal film poster and therefore this link with a film can be made. 

 Poster: Draft 1

For the poster we wanted to use the mask that the antagonist wears as the main image as this would mean that the film would be easily recognisable as the masks are a memorable part of the film trailer and therefore the audience will be able to make this link. We wanted to use studio lighting to highlight the mask from the dark background so it stood out, this also gave it an eerie shadow and infer that the mask is more than just a prop but a character. The sharp edges of the mask from the lighting also give amore professional feel to the mask alike other film magazine covers such as Empire.

Poster Influence and Guidance

 Halloween
This poster a complete cult graphic classic, and has actually been used time after time. This central image shows the force and presence of the halloween character. It has a simple black background with a centrallised billing block in white. All three posters are in portrait and I believe sticking to this convention would be good. There is few text on the poster and this makes it strong and bold and delivers a required effect. The tag line is bold and slightly like a graphic novel in font.

 One Missed Call
This poster at first resembles a sort of alien face and then you realise it is an optical illusion of three faces. You purposefully cannot see the rest of the body and this makes the character seem far more frightening. The tag line in red asks a rhetorical question to the audience, this immediately involves you. The title of the film is fairly low-key and allows most of your attention to be drawn to the image.

Saw2
We have chosen a particular style to follow to create our poster and be influenced. Portrait style and black background is a very common convention. Once again the antogonist is shown mysteriously with hard and sharp shadows, the thematic colours are consistent through out. Red, blacks and whites blend well to create and ominous vibe surrounding the central image.

We aim to create something that is guided by these posters but also breaks certain conventions of them, we may go down a more graphic route like the first two as we believe the mask is a very strong image.