Concrete Garden Final Poster

CONCRETE GARDEN

FINAL POSTER

CREATED BY 

BILLY HOLMES

CHARLIE FAIRS

Creation of Film Poster

Poster: Draft 7

This is our final poster, minor details were added to complete the aesthetic of the poster, the addition of social network and media website thumbnails were added such as Youtube, Twitter and Facebook to add to more conventions of a modern trailer to create a more active audience and a more in depth experience. Another subtle addition was the use of main antagonists headshot in the background, we used this by changing the opacity and number of the layer in the poster. The audience could also infer that the masks and the main antagonist are linked together and maybe the same entity. 

Poster: Draft 6

In this layer we experimented with the different additions to the poster. Adding the two thumbnail head shots were a brief idea to show who the main characters are, adding different effects to them also such as changing the shadowing to produce a darker feel to the character. However, we decided to get rid of the head shots as again it took away the effect of the mask and generally did not go with the aesthetics of the overall poster. Other textual effects were also added to the main title, we added a yellow outer glow and a black inner glow to make the title stand out more and add to the aesthetics of the poster.

Poster: Draft 5

In this stage we added the other conventions of a poster such as the billing block, indents of production companies, a main tagline near the title, a website, the actors names and also a magazine review. The Magazine 'Reel Talk' is the name of our magazine and therefore people are able to make this link between our products. We changed the brightness of the concrete background as before it made the mask make less of an impact on the poster and less eye catching. The use of the red titling alongside the  white titling creates the horror aspect of the poster as white/red are normal text colours used throughout horror posters.

Poster: Draft 4

We decided to use an added texturised background as well as the background text to make the poster more eye catching, the use of this concrete background not only works with the mask but also links to the film title. The poster before also resembled more of a theatrical posters such as 'the phantom of the opera' due to the mask and the colour scheme therefore the added background will make audience make less of a link with this. As well as this we experimented with different effects with the mask to see if any of them increased the intensity of the mask, however we decided not to use effects consequently as we believed it did not add to the poster. 

Poster: Draft 3

For this part we added the lighting from the original photo by switching the opacity of the layers of the mask and the background so the text from the bible seemed more continuous and you could also view the shadow from the mask to make it more eerie. In this part we also began adding text to the poster by adding the basic conventions of a normal poster such as the date of release and the main title of the film. For the font we wanted to use a classical type of font which could be easily recognisable and simple alike the font used in the bible, we used the website 'dafont.com' and found the font Augustus which we ended up using for the main poster

Poster: Draft 2

We also wanted to involve the biblical part of our trailer and film into the poster and the make the image more aesthetically interesting to the potential reader so we decided to use a passage in the bible that related to our film or would make the reader want to know more about our film such as putting a particularly scary or intense passage from the bible layered onto our mask, for this we chose a passage in Genesis in the OT (which can also be related to the 'Garden of Edend'/'Concrete Garden')

For the main image we rotated it 90 degrees anti-clockwise and changed the darkness/lighting to create a darker background. We then cropped out the main image to get rid of the attached string as this would have distracted the viewer from the main image. We wanted a portrait poster as this would fit with the convention of a normal film poster and therefore this link with a film can be made. 

 Poster: Draft 1

For the poster we wanted to use the mask that the antagonist wears as the main image as this would mean that the film would be easily recognisable as the masks are a memorable part of the film trailer and therefore the audience will be able to make this link. We wanted to use studio lighting to highlight the mask from the dark background so it stood out, this also gave it an eerie shadow and infer that the mask is more than just a prop but a character. The sharp edges of the mask from the lighting also give amore professional feel to the mask alike other film magazine covers such as Empire.

Poster Influence and Guidance

 Halloween
This poster a complete cult graphic classic, and has actually been used time after time. This central image shows the force and presence of the halloween character. It has a simple black background with a centrallised billing block in white. All three posters are in portrait and I believe sticking to this convention would be good. There is few text on the poster and this makes it strong and bold and delivers a required effect. The tag line is bold and slightly like a graphic novel in font.

 One Missed Call
This poster at first resembles a sort of alien face and then you realise it is an optical illusion of three faces. You purposefully cannot see the rest of the body and this makes the character seem far more frightening. The tag line in red asks a rhetorical question to the audience, this immediately involves you. The title of the film is fairly low-key and allows most of your attention to be drawn to the image.

Saw2
We have chosen a particular style to follow to create our poster and be influenced. Portrait style and black background is a very common convention. Once again the antogonist is shown mysteriously with hard and sharp shadows, the thematic colours are consistent through out. Red, blacks and whites blend well to create and ominous vibe surrounding the central image.

We aim to create something that is guided by these posters but also breaks certain conventions of them, we may go down a more graphic route like the first two as we believe the mask is a very strong image.

Creation of Film Magazine

9) Final Version

8)'The Issue'

We wanted to create a special cult issue in order to create a theme for our magazine, we found an appropriate text- We found a pagan logo and added it in to create bullet points. Using a distorted white colour it was able to stand out amongst the black background

7)

The addition of further text and blending of the main image helped us to see where we need to add puffs and text. We created a red and more unique  to make it stand out further as it is what you see first on the shelf. 

6)Structure

Structure and shape is vital to a magazine cover, we created a rough structure in Adobe Indesign in order to imagine how it would look in photo shop. We later created this similar structure into our main photoshop image.

5) Adding text and structure

We created that magazine cover tagline of 'Enter the Concrete Garden', we used the same font as the one on the poster and in the trailer to have a continous theme running through out our different texts. We applied a number of different effects to the text such a diffusing the colour and embossing the text. This made the text jump out at you more and gave it a third dimension. We used a range of different fonts for our puffs to give our magazine more diversity and individuality. 

4) Adding puffs

We took three different photos on a SLR in raw to show different topics and items that would appear in our film. We briefly editing the brightness and contrast in order to make it suit the magazine cover. We also took an image of our actress out of the film scenerio to show her simply in an actress form. We made sure to have a range of items to show diversity in our magazine.

3) Creating background and foreground image

We used the magnetic lasso tool to take out the image of Lily to place her on her own in Photoshop, we used the shadow tool to allow her to blend into the background so it would look faultless. After this we change the filter to red/warm to give a boost of colour and excitement to our character, also we changed the contrast and brightness to this image after the filter.

2) The title 

We chose 'Reel Talk' as our magazine name, as it as play on the american saying 'real talk' meaning truthful speaking and 'reel' as in the reel from a film. We went through a long process in choosing a font  going through various sites for font download. We actually went down quite a graphic route and chose 'Cinerama' Font, this is contactually relates to a font used in old 70's cinema's a we recreated this for the face of our magazine. Combining the R and T made us create a small ident for our magazine.

1)

This is the original poster photograph, we did a huge range of photos until we found the perfect one. This was taken with a created background in mind, we new ahead of this that we would use the magnetic lasoo tool. This image shows the main character running towards the camera as is in action. There is slight blur on the hand to show this movement. 

First FIlm Poster Ideas

 1) Portrait image of Emma being suffocated my a male hand with the cult logo on.
Simple title at the top of the poster showing the film title
Tag line on Emma's chest area to do with a Biblical reference
Actors names appear left and right of her
Awards again in this same postition
Background will be unlit

 2) Main landscape image is the mask hung up on a hook in a room
Simplistic and effect- provides the audience with mystery
Roman font symbolising Biblical font
Actors names in the top left corner to establish that they are important
A tag line next to the mask above the film title so people will know more about the film
Film awards top rights corner to show what awards it has won

3) The view point of the mask being put on- the inside of the mask as if you were going to put it on
Centrally posistion title and image
Actors names symmetrically placed and the cult logo separating their names
This postitioning is also similar for the film award idents and film reviews than are below the mask ribbons.

Kill List Poster- Influence

Yesterday I watched the new Biritsh Horror Thriller the 'Kill List', it has common themes that relate to the film we are making 'Concrete Garden'. So I researched the posters that they used to advertise the film; I came across this one which is found particularly effective.

The poster encorperates the logo of the cult featured in the film, as we are using a similar logo this is something that could help shape our poster idea. The main characters face is merging with the logo and background image- it works really well and the colour scheme is incredibly effective. The poster also again uses something from the film to make the poster what it is- the 1-5 list of reviews linked with the 'Kill list'. The reviews are simple and effectively place and billing block also very simple; I really like this poster and hope to create something using similar techniques.

Film Magazine Construction

Magazine Cover Idea 1

These were some rough drawings produced about the magazine cover, we thought about using the mask in our magazine cover as a main image however due to the poster ideas we decided not to use the mask twice as the main image and do something different instead. Through these ideas we came up with the technique of using biblical text as a texturised background. 

Magazine Cover Idea 2

This was another idea using the mask, we wanted to link the connection with the mask and the main girl character from the film with the magazine cover as in the film the mask is supposed to represent a psychological idea rather than a real entity and therefore in this image we are showing that the mask is in fact part of the girl herself. 

Magazine Cover Idea 3

We included the biblical element of our film heavily in this cover as we were thinking of using an image of a bible with the name of the film written inside of it. We wanted to also draft a landscape magazine also as this would be a unique easy of producing a magazine and therefore may also stand out from the rest. 

Magazine Cover Idea 4/5

(4) for this cover we used the main inferences that would be gained from the title of the film with the use of an urban/rural clash of settings as well as references to the Garden of Eden and also the main character with her back turned walking away from the reader to show her vulnerability and her lonesomeness surrounded by large overbearing buildings

(5) For this magazine cover alike No.3 we experimented with a landscape style with the use of the recognisable mask as the main image, however this was a poor idea as the layout is poor such as the position of the mag title, which would not be seen if the mag was stacked on the shelf side by side, it would also be likely that none of the mask would be shown also

Magazine Cover Idea 6

This idea is very similar to our final magazine cover product, the use of the film reel at the bottom and also the running of the main protagonist were both used in the final product. The magazine name we decided would be 'Reel Talk' as it relates to film and also film reviewing. We decided this was the best layout for our film magazine cover as it fitted with conventions of many similar film magazines such as Empire and therefore would be identified nearly immediately as being one. We also concluded that using the girl as the main image would be better than the mask as we were planning on using the mask in our poster already and we wanted to create a more rounded product with more recognisable characters rather than just one.