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Monday 26 September 2011

Audience research graphs and analysis













What is your gender?





The large male dominant result shows that we should aim our trailer at a male audience. However, our results could be shown to biased as it can be shown that the psychological thriller sub-genre is shown to be unisex



What is your age?




The main target audience within the film industry is the 15-24 year old age group. Our results show a large dominant percentage our within this age range therefore we would want to aim our thriller to appeal to this particular audience. This audience age range is shown to be more active rather than passive which will mean our trailer would have to appeal in different forms of media












What particular genre would you be inclined to see?




The thriller and horror genre both were shown to be reasonably popular within the survey so this is a positive result. The high comedy result maybe due to it having a tension release audience, which means they would view a particular film (comedy) for tension release.

























Do you purposefully watch film trailers?






We asked this question on our survey as it important to know whether there is a potential audience would view our trailer when we created when. The large percentage of people (67%) said they would purposefully watch a trailer and a smaller percentage (33%) said they would not purposefully watch a film trailer.





















If so what form of media do you use to view the trailers?






The use of YouTube was clearly the most obvious way to view a trailer for our potential audience (82%) therefore we would want to upload our trailer on to YouTube when the product is finished and therefore perhaps gain a viral following. Other answers included watching TV advert trailers, so it would be useful to potentially gain TV advertising.















How often do you watch a feature film?




We asked this question it would be useful to know who often our audience view films per year, the most popular answer was once a month at a cinema. Therefore we would want one of these films to be a psychological thriller, due to the other answers given related to psychological thrillers I believe this would be likely.




















How likely is it that you will purposefully watch a psychological thriller?






This result was very positive as nearly all of the audience survey results showed that the audience would purposefully watch a psychological thriller trailer, which is what our trailer genre is aiming to be.
 


















What films have you heard the most 'hype' about over the past year?






The choices for this question were all purposefully psychological thrillers, the most popular answer was inception. Therefore it would be a good idea to take influence from this film and trailer to attract a larger audience.




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