Magazine Audience

For our magazine we need a Audience in order for it to sell, pin pointing this audience is key. Empire magazine is the sort of status we would want to achieve with our magazine, but with some aspects of a more 'Sight and Sound' audience. Film magazines are counted as mens entertainment although a good number of women read them, its a male dominated genre of magazine.

The audience of Empire is described as 76% male Affluent movie fans and cinema hounds.
We would also like to create a magazine where this audience is directly involved.
This information was taken from Bauermedia.com where you can clearly see the distribution of audiences in magazines.

The class of an audience is vital to ensure you make your magazine into a business, so capturing the right range of class is key.

Taken from Bauer we can see how Empire pinpoints class in order to gain a market.

Film magazine tackles the ABC1- We also would aim towards this range of class and profession.

Empires brand description is: providing indispensable insight into cinema. both blockbusting and classic.

This is also what our magazine would like to to but with the added possibilty of a more cultured look at film and more UK specific.

Our Mag: providing an in-depth monthly look at film and culture around the world from blockbusting to bizarre.