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Monday 31 January 2011

The Film Industry

1) The uk film industry is producing fewer and fewer films a year, convergence has lead to this decline. First of all piracy; it can eliminate 30% of a nomal paying viewer. This means that less of the needed money is getting earned back from the Uk film industry. With instant viewing and torrent seeding small budget to large budget films can be viewed for free, illegally after a week of be issued in screens- this clearly shows that less intake of money is inevitable. As britian doesn’t own the most powerful film/media companies in the world (US does), UK films converges with US money and resources- this means the money from the UK imput is lost in the US. Although there are plenty of negatives some postives can be drawn; uk actors getting noticed and ppreciated across the sea, for example Keria Knightley, Colin Firth, and Simon Pegg. This expands the UK films industry and increases a higher demand for similar talent. Also more romantically the convergence allows more and more individual unique projects and film can be made and watched all across the globe, this can create amazing cult films and ideas. 2) The internet has now opened up a cross over market of independent film makers- uploading their short films for free. The film makers of big films such as ‘Fanstic Four’ use the internet as a source of attracting audiences they did this in many way. ‘fantastic four’ was a PG, and appealed to a great deal of people. The film makers attracted audience throught the internet via online advertising such as toolbar advertising and trailers on youtube- two very simple methods. Initiation an online site its allowed to attract the audience to, free games, wallpapers and other co-operate internet media’s. The internet is open to allow companies to push out their films as much as possible- this form of push media costs a lot of money but can pay off directly. 3) Almost every film ever made since at least the 1960’s has some sort of fan page on facebook, this shows that social networks and the film usistry now in the 20th century have a very close bond. Youtube now allows anyone in the world to view video clips: trailers are the 2nd most viewed type viewed on youtube. With its simple user interface a person of ninety years old in suffolk has the potential to view the latest ‘Saw’ film trailer. Facebook, twitter and myspace are all turning over millions a year due to film advertising- you cannot escape knocking the latest realesing once on the internet. Against your own will on the internet you are constantly reminded of films in cinema’s, the creation of video format advertising and screen fills has shown the dominance of film in the social networks eg MSN home page. For someonelike me- intrested in film and popular internet sites, the convergence of the the two make my viewing much higher and enjoyable that it would be. I have found out about new films, films events and even managed to get to a film premier thought site such as Facebook. These ‘Super sites’ have enhanced the film industry, but also taken away the rough and surprise from a lot of small films. A true example of these media converging hand in hand is the release of ‘ The social network’ a recent film of a high budget about the creation of ‘facebook’.

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